Case Study

Target Corporation is committed to providing the most seamless experience from start to checkout, and consistently seeks opportunities to enhance that experience. I was tasked to audit the experience and work collaboratively with team members to look for ways to enhance the process, both internally (grid patterns and DPL) and for customers.

User Experience

At Target Corporation, I contracted as a Senior IxD for the UX Department, where I was immersed in Target's detailed and iterative testing processes, DPL and meticulous design standards within an Agile team.

Our team worked in an Agile process, and cross-collaborated with other product teams in the larger company ecostructure to solve user problems and identify opportunities to continually improve the user experience.

Additionally, I helped conduct workshops and designed email templates for A/B testing.

The Process

Our team worked with a variety of UX methodoligies to : creating a conversion grid system for UX files (Illustrator, Bootstrap), reviewing extensive ongoing User Testing documentation and video sessions, contributor to Target Design Pattern Library (DPL), updates to design files for dev integration, competitive analysis and user research, and UI Design (Emails, Visual Design Options).

Highlights Include

• visual + interaction design
• competitive analysis
• user research
• A-B testing
• UX Team Brainstorming sessions
• wireframes and updates
• detailed content audit
• DPL: Design Pattern Library (Atomic Design Methodology)
• technical writing and documentation

Results

By constantly iterating and examining even the smallest details in the transactional experience, Target was able to see revenue gains both in customer fulfillment and customer satisfaction.