Case Study

Allina's previous design was a list of links presented without a cohesive narrative. The page was cluttered, lacking visual focus, and users didn't have a clear or easy path to understand the necessary steps to move forward. Visually, the site had limited visual screen area which was divided by multiple in-page navigation blocks, small fonts (which were difficult to read), and was not responsive or mobile-friendly. Additionally, the website was in need of content strategy and information architecture.

User Experience

Taking initial direction from my lead, I worked closely with the team at GoKart to create thoughtful iterations of the entire End of Life Care user flow. I paid special consideration not only to the user process, but also crafted clear and empathetic UX Copy.

Additionally, I collaborated with the team to create modern and fresh design iterations of the user dashboard and emails to pitch to Allina as part of a brand refresh.

The Process

Formerly, the user had to experience a complex and confusing set of links and forms, often without explanation, to complete the Healthcare Directive forms. We wanted to be sensitive to the stresses users were experiencing, and — through clear, friendly language and clean design — provide support for users making tough end of life decisions.

By applying a number of methodologies in a closely collaborative and iterative environment, our team provided a thoughtful set of deliverables to re-think the Allina Health End of Life Healthcare Directive.

Highlights Include

• visual + interaction design
• competitive analysis
• user research
• UX Team Brainstorming sessions
• lo and hi resolution wireframes and updates
• detailed content audit
• UX Copywriting and documentation

Results

Through applying design thinking and empathy to a sensitive and complex product, our team advocated for the users. Allina Health was able to apply our work towards a compassionate user tool to help customers at a critical juncture in their healthcare experience.